Ever wonder how Google comes up with answers to your questions? Answer boxes are what Google deems as the best results. Voice search is increasingly becoming more popular, the answer box will be read aloud. This means as search marketing continues to grow, so does ranking within the ideal three first placements on the Google search engine.
What is Google’s answer box feature?
An answer box is the best answer for the query asked in the search engine. Positioned at the top or “position one” in organic results. Ahrefs notes that 8.6% of clicks come from featured snippets and 19.6% traffic go to the first search result.
So – how do you get in with Google’s answer boxes?
- Keyword research
Knowing what makes you different is what will make your business stand out. Don’t be afraid to colour outside the lines when it comes to your keyword strategy. - Content generation and strategy
Content is STILL king. Develop a content strategy that works for your business. If your clients or consumers aren’t on LinkedIn, no need to post your content there. - Technical optimization
Along with content development and keywords, you’ll need to flex your technical SEO abilities. Make sure you are using an optimized technical checklist that you can refer to and fix any issues that may arise. - Watch your competition
Is your competition following trends, or are you the trendsetter? By keeping an eye on your competition, you’ll know if you are hitting the mark or missing the mark when it comes to Google’s ranking authority.
Are you ranking for Google’s answer box? Let’s get you started.
